What happens if short URL services go away?

by Adam Struve on December 15, 2009

Short URL services seem to be popping up everyday.  This week we all got that news that Facbeook and Google are both launching short url services as well.  My question is what happens if and when some of them start to go away?  They are ment to be disposable urls that are only temporary, but people are using them in ways where they’ll always be around.  I even saw some TinyURLs in a book I was reading recently.

Lets say TinyURL can no longer afford to stay open.  Obviously the domain wouldn’t just go away and expire, someone would either buy the site or the domain.  The same could be said about all the other short url services.  We could end up with urls that don’t resolve to anything.  URLs that redirect to something malicious instead of the intended site.  Hell, someone could even set something up where you have to pay 50 cents to view the URL.

My advice is to never use a short URL service for anything that isn’t just temporary.  I know it should go without saying, but from what I’ve been seeing people are treating them like they actually own the url that is generated when in reality they don’t.  The book I was reading was using TinyURL when the pages they were linking to were on the book’s official site.  That just seems like a dumb move.

  • ledfrog

    I have often wondered this myself. I honestly don't understand the appeal of a short url for any use other than reducing the character count on a Twitter post. It's funny you mentioned seeing short urls in books. I noticed this as well and never really understood it. I guess the idea is to make it easier for the reader to type in.

    Sort of off topic, but I have also heard of people selling or renting subdomains and although for a split second that didn't sound too bad, once you think of it, it's really not such a great plan given the fact that whoever owns the second level domain can just disappear one day.

  • adamstruve

    I wonder why a service like Disqus needs a url shortening service? Are they planning go automatically generate disq.us urls for full length urls posted in comments? If they were to do that they could be trying to leverage the traffic. You could click on a url in a disqus comment and then you're on the page, but with a disqus toolbar at the top.

  • http://www.ledfrog.com/ ledfrog.com

    I think everybody is just out to copy everyone else. As soon as Twitter came out, micro blogging (I like that term by the way) started becoming the standard just like text messages beat out actual phone calls for the younger generations. I'm pretty sure every company out there with something to provide links to will have a short URL soon attached at the hip.

    This new breed of short URLs are actually a combo of being short mixed with “domain hacks” (where the domain is split by multiple periods). I remember starting a blog years ago on my own domain hack, myst.erio.us and, today, I still own a REAL short domain: 2d.net.

    Leveraging traffic–it always seems to come down to that magic word: traffic!

  • adamstruve

    I have a project coming up that will heavily use the Disqus API, so I'm sure I'll learn more as I dig in. Thanks for the comments.

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